1. Information We Collect

We may collect and process the following types of information:

• a. Personal Data (as defined under PDPO and GDPR)
  • Full name
  • Email address
  • Telephone number
  • Business contact details
  • IP address or location data (where applicable)
  • Other identifiers or information voluntarily provided

• b. Technical and Usage Data
  • Device and browser type
  • Cookies and similar tracking technologies
  • Log files, referring URLs, and site navigation patterns

2. Legal Basis for Data Processing

• a. We only collect and process personal data when:
  • You have given explicit consent (e.g. signing up for newsletters)
  • Processing is necessary for the performance of a contract
  • Processing is necessary for compliance with a legal obligation
  • Processing is necessary for our legitimate interests (e.g. service improvements, analytics), provided these interests are not overridden by your rights

• 3. Use of Personal Data

  We may use your information to:

  • Provide, manage, and improve our services
  • Respond to inquiries and offer customer support
  • Send marketing communications (only with your consent, where required)
  • Customize our website and services for better user experience
  • Comply with legal and regulatory requirements

4. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying legal, regulatory, tax, accounting, or reporting requirements.

• 5. Your Rights Under Hong Kong PDPO

  Under the Personal Data (Privacy) Ordinance, you have the right to:

  • Access your personal data
  • Correct any inaccuracies
  • Withdraw consent (where applicable)
  • Be informed of the purpose and intended use of data collection

Requests can be made by contacting us (see Section 10).

• 6. Your Rights Under the GDPR (If You Are in the EU/EEA)

  If you are located in the European Union or EEA, you may have the following rights:

  • Access your data
  • Request correction or deletion
  • Object to or restrict processing
  • Data portability
  • Lodge a complaint with a supervisory authority
  • Withdraw consent at any time without affecting the lawfulness of prior processing

• 7. Cross-Border Data Transfers

  If your personal data is transferred outside of Hong Kong or the EU/EEA, we ensure that adequate safeguards (such as contractual clauses or equivalent protections) are in place to protect your privacy rights.

8. Cookies and Tracking Technologies

We use cookies and similar tools for analytics and to improve user experience. You can control cookies through your browser settings. Some features of our website may not function properly if cookies are disabled

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your data. However, no system is completely secure, and we cannot guarantee the absolute security of your personal information.

10. Contact Us

If you have questions or wish to exercise your rights under this Privacy Policy, please contact:

Traffic Link

Email: info@traffic-link.com

11. Changes to This Privacy Policy

We may update this policy to reflect changes in legal requirements or our data practices.